Rebranding Quaker Oats

This rebrand reimagines Quaker through the lens of its own history not by modernizing away from the past, but by elevating it. Founded in 1877, Quaker has always stood for honesty, simplicity, and nourishment. Inspired by the Victorian era of the late 1800s, when decorative craftsmanship and expressive typography flourished, this identity draws from the visual language of that period to reconnect the brand with its origins. Rather than replacing those values, the new design translates them into a system that feels both time-honored and contemporary, blending historical character with a clean, modern sensibility.